Traffic Bots: What is it? And Which Ones Are Good for You

Why are Traffic Bots Beneficial for Your Business?

Traffic refers to the visits your website receives. Some of these visits are from real people, while others are generated by automated scripts called traffic bots. These bots may not be human, but they can help in performing routine tasks like clicking links or filling out forms.

Traffic bots aren’t just about saving time, though. They are about getting your website to play nice with search engines, so more people can find you online.

Types of traffic bots

Bots are everywhere on the internet and are responsible for more than 50% of internet traffic. Some of these bots are beneficial and serve specific purposes for websites.

Good traffic bots

These bots are legitimate and do their best to help your website without causing any harm.

Here are the main types:

Search engine bots

These are well-known bots that help websites appear on major search engines like Google, Bing, and Yahoo. They play a crucial role in improving a site's visibility.

Monitoring bots

They are like pet robot that keeps an eye on your house and tells you if something goes wrong. Monitoring bots do the same for websites. They watch over them and let you know if anything breaks.

SEO Crawlers

Even after doing all the rights, it can be a tough job to get your website to the number one position on SERPs. SEO Crawlers make your website stronger so it can climb higher in the search results. The higher it goes; the more people visit.

Copyright bots

These bots are like bodyguards for your pictures and stuff you create. They make sure no one steals your stuff and uses it as their own without asking.

Bad traffic bots

We've talked about good bots that help websites, but there are also bad ones that can cause trouble. Let's learn about them:

Web scrapers

These bots sneak into websites and try to steal things like email addresses and pictures. In the process, they might even steal images and content from websites and social media accounts.

Spam bots

You've probably seen weird comments or emails that don't make sense. Well, sometimes, these are not real people but spam bots sending strange messages. More often than not, these activities are not humans but their work. Some spam bots might even go as far as filling out contact forms on your website as well as sending you spammed promotional messages.

DDoS Network

This is a super bad bot that tries to shut down websites and servers. It's like a computer virus!

Vulnerability scanners

These bots look for weaknesses in websites and tell their creators about them, which can lead to cyberattacks. These creators can, in turn, choose to sell this information to hackers and spammers, consequently exposing the websites in question to potential attacks.

Click fraud bots

Click fraud bots are sophisticated in their design and function. Their target paid ads and generate massive amounts of unwanted, malicious bot traffic. This causes big problems because advertisers lose billions of dollars every year due to these sneaky bots.

To fight against click fraud bots, advertisers have to use special software to catch them. But the tricky part is that using this software costs more money, so it makes website owners spend more money on ads.

How to Make the Most of Traffic Bots for Your Business?

Now that you're aware of the good and bad traffic bots, it's clear that the right ones can greatly benefit your business. Many online companies are already using them to simplify their tasks. Take, for instance, ClickSEO, our trusted traffic bot.

ClickSEO can significantly boost your website's click-through rate, enhance your position on SERPs), and ultimately, bring more visitors to your site. Choose one of our plans and get started today to supercharge your online presence