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Guide to Improving Organic Search Traffic

Get insights on how to improve your search engine traffic with these SEO tips.

Published on : 

May 16, 2024


Head of Growth - ClickSEO

Guide to Improving Organic Search Traffic

The number one goal of every website owner is to improve organic search traffic, which is not a small task if you consider how many websites there are in the world. Currently, there are about 2 billion websites in the world, out of which only less than 400 million are active. If you are reading this, we expect that your website is already active. Even then, your website is still in stiff competition with other active websites, especially websites in your niche, for the attention of leads.

At the moment, more than 5 billion people use the internet worldwide. This accounts for 63.1% of the global population. An average internet user spends at least 6 hours working, surfing, or just getting entertained on the internet. A small number of these users have websites that they visit regularly. Whereas most users rely on search engines for which website to visit. Now, imagine the immense traffic you would drive to your website if you could improve organic search traffic to your website and rank top on search engine result pages (SERPs). 

This article is a comprehensive guide on how you can improve organic search traffic for your website. We will answer some frequently asked questions.

The Importance of Organic Search Traffic 

Google and other similar search engines have made it possible for users to find whatever they might be looking for on the internet, all in a fraction of a second. What the search engine does is to direct users to likely results that most match their queries through a system of indexed web pages in its directory. Google receives an estimated 63,000 queries every second and registers more than 3.5 billion searches daily. The possibilities for your website, as you can see, are endless. 

As a website owner, you must ensure that your marketing efforts drive considerable traffic to your website. Otherwise, your website will perform below par and soon become useless. So the goal for your website is to improve organic search traffic and have as many visitors as possible come to your website, which will ultimately help you generate leads as well as increase your site’s popularity.

Generally, the more daily traffic your website gets, the higher it will rank on SERPs, and the more leads it attracts to your website. You see, you can’t afford to not drive traffic to your website. 

Having said that, search traffic can come from different sources as you are about to find out in this next section. 

Types of Web Traffic

While they are all generally called internet traffic, they don’t come from the source. Here, we will highlight 6 types of internet traffic on the basis of the source. 

They are as follows: 

Direct Traffic

It is not every time a user comes on the internet to search for a piece of information or a website. In some cases, the user knows exactly where they are going. They type the web address in the browser and go directly to the website. The traffic that your website generates from this type of traffic is known as direct traffic

Typically, direct traffic comes from your employees, stakeholders, long-term customers, and anyone who somehow finds out about your website. They could also be first-time web visitors who discovered your website from paid advertising, billboards, etc., or an existing satisfied customer. 

Direct traffic ramps up as your website gain popularity through a compelling marketing strategy of referral from old customers. The age of the website also plays a role. You cannot expect significant direct traffic on a newly created website. Whereas, sites like Wikipedia, Forbes, and YouTube get considerable new visitors daily. 

If you are looking to increase direct traffic on your website, ensure you provide the best goods or services to your customers. As you will, no doubt, find out, satisfied customers are one of the best sources of natural traffic.

Paid Traffic

Paid traffic is also known as paid-for traffic or ad traffic. It describes the type of traffic your website gets from paid promotions. 

The term “paid traffic” generally covers the traffic you get from paid advertisements on platforms like Google Ads, Bing Ads, and YouTube. It also refers to paid promotion on social media platforms, such as Facebook ads, Twitter ads, and Instagram ads. The traffic your website receives from ads placed on other websites with larger incoming traffic is paid traffic as well. 

Paid traffic comes in a variety of forms, such as pay-per-click or PPC and cost per thousand or CPM. 

Pay-per-click or PPC

PPC is the more popular method and it is what Google Ads employs. This way, when a user searches for words or phrases related to your website’s keywords, Google will rank your web page at the very top of the first page of the search result. Your website will be positioned to receive massive traffic. The good thing with PPC ads is that you only ever have to pay for the ad clicks that land on your website.  

Cost per thousand impressions or CPM

CPM, as the name implies, works by calculating the total ad spend for every one thousand impressions on your web page. It helps you make impressions on a large number of people. Facebook ads and YouTube ads. 

When done effectively, paid traffic can be a great source of traffic for your website.

Social Traffic

Recall that paid traffic from number 2 described the traffic you get from any paid promotion anywhere on the internet, including social media ads. Social traffic, however, SPECIFICALLY refers to free (not paid) traffic that is driven to your website only through social media platforms. 

As a website owner, leveraging social media for website traffic should be one of your foremost strategies. The reason is simple. Currently, on the internet, social media platforms are easily the largest, most connected spaces on the web, playing host to millions of daily visitors and active users. For context, Facebook sees up to 2.89 billion monthly users, and more than 200 million are businesses. Other sites like Instagram and TikTok also have billions of active users. With such a massive audience on these platforms, the smart thing to do is to creatively share links to your website and generate social traffic. 

One drawback of this type of traffic is that it might be limited to your followership and connections. Indirectly, however, it is also a way to improve organic search traffic since some users might have to search for you. The advantage is that it is a free way to market your website. 

You get more out of these platforms by running ads, which will then make it fall under paid traffic.

Referral Traffic

Referral traffic is produced when users on the internet visit your website via external links. External links here refer to links that are not placed on your website, on search engine searches, or in advertisements. If a visitor comes to your website through a friendly site that supports you or on the word of a satisfied customer, then it is referral traffic. Referral traffic also covers when a sister business under the same umbrella corporation sends visitors to your website. 

You can generate referral traffic through guest blog posts, articles, and general content on various platforms. It could be other site owners placing a hyperlink to your website in their web posts, or loved ones and satisfied customers sharing your web address in their posts to drive people to your site. 

Referral traffic has more quality and a higher conversion rate than most of the other traffic sources. This is because referrals usually come from known sources, such as loved ones, satisfied customers, trusted blog pages, and reputable businesses. 

Bot Traffic

As far as website owners are concerned, this type of internet traffic is the least useful and the most feared. The reason for this is not far-fetched. There are good bots and there are bad bots, which translates to good bot traffic and bad bot traffic respectively for your site. While good bots can help to improve organic search traffic to your website, the bad ones can cost a lot of money via advertising fraud. Read our previous blog post on traffic bots here

Good bot

These traffic bots are legitimate bots that function to improve organic search traffic to your website without causing any harm. Examples include search engine bots, SEO crawlers, and copyright bots, to name a few. 

Bad bot

On the other hand, bad bots generate malicious scripts to spam your site by repeatedly visiting your web page and overwhelming your web server. The most common one is DDOS (distributed denial of service)  bots. Others include spam bots, web scrapers, vulnerability scanners, click fraud bots, etc. 

Organic Traffic

This is particularly the type of traffic this blog post is about. 

Organic traffic comes from users who visit your website by simply searching the internet for specific keywords. What makes it stand out among other traffic on this list is that it is need-based traffic, not from ads or an accident. Users seek it out. 

For instance, other types of traffic work by luring users to your website to see something new they may or may not care for. It’s essentially a gamble. For organic traffic, however, users come to your website because they want to and need your service. These users are already-made customers for your value proposition, they do not need to be lured. 

This is easily the best type of traffic as it is the most natural way for traffic to reach your website, which is why it is called organic search traffic. Organic traffic is typically quality traffic and it often leads to high retention levels. It also has the lowest bounce rates on the list. The more you improve organic search traffic to your website, the higher you rank on SERPs, and the more visitors you continually get.

Now that you know the different sources of web traffic, let’s move on to how to get traffic to your website. 

How to Improve Organic Search Traffic to Your Website

The most effective strategy for driving consistent high-quality traffic to your website has to be multi-faceted, employing several simultaneous techniques covering all functional aspects. For instance, your site should, first and foremost, be well-designed and easy to use. Also, it must have relevant content to foster the retention of leads that do visit. The goal is to attract visitors and keep them on your website long enough to make a lasting impression. 

Now, the following are techniques you can use to drive more traffic to your website:  

Upload Relevant Content Regularly

Make sure that all the content on your website is useful to the kinds of customers you are trying to attract. There is the common temptation to want to post content just for the sake of it. Don’t fall for it. Do your research and write relevant SEO content EVERY TIME. Like this, your website will do more than attract visitors, it will keep them. 

Furthermore, it is imperative to post content on your website regularly. This way, your returning visitors will always have something fresh to come back to. A good way to go about it is to have a scheduled calendar for content. Ensure that every content that goes on your website is SEO-optimized.  

Lastly, always go back to old content on the website and update it as need be.

Use Catchy Titles, Add Meta-descriptions and Utilize Subheadings

Titles are so IMPORTANT! When you have optimized your content enough to appear on SERPs, the catchiness of the title can determine if it will be clicked. Indirectly, a good title is a great way to improve organic search traffic to your website. 

Next, add meta-description to your web content. If after appearing on SERP, the user is still not sure what to expect from the title, the summary from the meta-description will further clarify and prompt them to click on it. 

Away from the content on the website, appearance also matters. Hence the need for subheadings, as they make your web content attractive and easy to read. Use multiple subheadings. Content appearance goes a long way to determining if users who visit your website will stay for a while or return.  

Attach Clear Images and Good Infographic

Use clear, relevant pictures for your website content to benefit visual visitors. Don’t forget to tag them properly for two reasons. One, it will help search engines index them, increasing your chance to be found organically. Two, it improves your site’s aesthetics.  

Infographic is a graphical representation of facts and figures. It can be in the form of bar charts, histograms, pie charts, etc. They improve readability and add to the overall appeal of the content. Visitors might skip a paragraph, but not an ad. 

Offer Incentives to Users

Incentives like discounts, events, or gifts are effective techniques for driving traffic to your site. For example, a first-time visitor gets a free useful e-book that will develop loyalty to your brand and keep coming back. They will also be more likely to share with their network.

Share on Social Media

As we noted at the beginning of this article, social media platforms are a rich source of traffic that you can leverage. What you should, however, ensure is that the post that has the site’s link should be interesting enough for people to attract users. Use relevant hashtags to increase reach. 

So far, all the techniques we have highlighted to improve organic search traffic are on-site. We will now proceed to discuss how to leverage off-site strategies. 

Effective Off-site SEO Strategies in 2022

Just before we jump right into the off-site strategies you can use, we must first get a better understanding of SEO.  

SEO, as you probably already know, means Search Engine Optimization. It describes the arrangement of content on your website in such a way for search engines (Google, Bing, etc) to easily index your website and rank you on SERPs. It is the best technique to improve organic search traffic for your website. If your web page ranks at the top of the search results, your website will receive massive organic traffic.

Now, let’s go ahead with the off-site SEO strategies. 

Use Backlinks from .edu and .gov Sites

One instrumental ranking factor for search engines is the number and quality of backlinks you use in the content on your website. Essentially, backlinks are external links that redirect users from third-party websites toward your page.   

The search algorithm of Google and other search engines tend to rank a website higher if it has a lot of backlinks from other websites, especially notable ones. The pedigree of the website where the link is found determines the quality of the backlinks. For instance, if a backlink is from a popular website, it will rank better than when it is from a low-end website.

Good examples are .edu and .gov websites. They typically rank higher than websites with other domains like .com, .org, .net, etc. If you are wondering why this is so, it is because the registration of .edu domains is strictly limited to accredited degree-granting institutions of higher learning and .gov websites are top-level domains exclusive to governments. As a result, search engines (and internet users) generally considered them more trustworthy than other domains. 

A strategy you could explore for your website is to find blogs on .edu and .gov websites and place external links on your site. This strategy will massively improve your organic search traffic to your website.

Leverage Web 2.0

A term coined by Darcy DiNucci in 1999 and made popular by Tim O'Reilly and Dale Dougherty in 2004, Web 2.0 describes websites that prioritize user-generated content, user participation, and interoperability for end users. The Web 2.0 concept encourages users to upload, edit, and collaborate on websites. It is a more interactive kind of website that transforms your website from producer-based content into a user-based one. 

Now, any internet user can start interactive blogs and create community rooms to start conversations about any number of things. Web 2.0 opens your website up to a massive opportunity for backlinking and referral marketing. 

Employ ClickSEO for CTR Manipulations

Click-through rate or CTR means the ratio of successful clicks on a web page to the number of impressions it gets. A web page impression is created when it comes across for a user to view. When the said user clicks on the webpage, it is registered as a click-through. Ideally, CTR can be anything from 0 %, which means by anybody that viewed it, to 100 %, which implies every person who saw it clicked on it. CTR is an indispensable tool for measuring the success of most internet campaigns. 

Google and other search engines tend to rank websites based on the CTR. That means the higher your site’s CTR, the higher it ranks on SERPs, and the higher the traffic your page will continually get. And vice versa. 

ClickSEO, the number one CTR tool in the world, will tremendously boost your web page’s CTR and considerably improve organic search traffic.

Buy Organic Search Traffic

As previously mentioned in this article, organic traffic means real human user traffic. One of the most common ways to improve organic search traffic is to buy it. The gag, however, is that organic traffic cannot be bought, literally. 

That said, some companies still sell what they call organic traffic. What they do is program bots that mimic human interaction and use it to increase the number of organic visitors to your site. 

Here is how they work: 

First, these bots search for your site on search engines. Then, they crawl through the results to click on your page. Once they are on your website, the bots will casually browse for a few minutes, visiting a stipulated number of pages before leaving the website. Before long, search engines will consider your site as one that receives a lot of visitors and rank you highly accordingly. 

This manipulation will cause your webpage to go up in Google search ranking in relation to some commonly used keywords. By itself, this kind of faux organic traffic is low-quality and doesn’t account for much. But by pushing it to the top of SERPs, it will help actual users to find your site and ultimately improve organic search traffic. 

The strategy is simple; use good bot services to increase your ranking in search engines, which will help real users find your website and increase your organic traffic. Organic traffic from real people might be what you want, but buying organic traffic at first is a good way to kickstart. 

How To Buy Organic Search Traffic

There are several websites that specialize in the use of bots to drive organic interaction to your site. Their premium services often include sales of organic traffic. All you have to do is pay for a package that allows you to get set clicks and page visits per month. So, the more clicks you buy, the more clicks you get, and the higher your chance to rank for selected keywords. The key is to opt for a package that suits your website’s needs. 

Lastly, always ensure you do your due diligence before you pay for any package. Before you decide on a service provider, do proper research about them. 

How Buying Organic Search Traffic Can Boost Google ranking

The goal of any website or business is to receive as much organic traffic as possible. Buying organic traffic helps you achieve it. Note that this is different from SEO traffic, which allows users to find your page strictly through SEO efforts. When you buy organic search traffic, the service providers use traffic bot generators to help your website receive human-like traffic, rank your website high on SERPs, and ultimately improve organic search traffic for your website. 

To understand how organic traffic bots improve organic search traffic and Google ranking, You MUST understand how Google ranks websites. Google considers a lot of metrics of a website's user activity to rank websites. Read all about it here

The following are ways buying organic search traffic can boost Google's ranking: 

Lower your website’s bounce rate

Bounce rate means the rate at which visitors come to your page and close it on the first page without as much as clicking anything. It is calculated as the number of single-page sessions divided by all sessions or the percentage of all sessions on your website in which visitors viewed just one single page.

As a rule, a high bounce rate means that users do not like your website, so they leave in a hurry. A low bounce rate, on the other hand, implies great website likeability. 

Buying organic search traffic lowers your bounce rate because bots visit multiple pages and consequently stay on your website longer. This goes a long way to boost your ranking on Google, making your website more visible to the public.

Increase the time on your website

Once you buy organic traffic for your website, it will also increase the overall time spent on the site. With actual organic traffic, you have little or no control over how much time users spend on your site. Well-written content, media attachment, web design, and ease of use, to mention a few, can work together to appeal to users and encourage them to spend more time on your site. But it’s ultimately up to them. 

But with bought organic traffic, the traffic bot generator will make sure that the bot stays on the web page for a set period, scrolling and interacting with the pages on your website. Afterward, it proceeds to another page and does the same thing. It does things for as many pages as it was programmed to do and finally leaves. Meanwhile, the overall time spent on your website increases. 

Google takes this as a sign of an active, valuable website and ranks it high. And the higher your website ranks, the more likely it is to attract actual users, which is what you are aiming for in the first place. 

Improves your website traffic

This is, without a doubt, the most common reason for buying organic traffic. Your website, no matter how old, will experience a massive inflow of traffic. You can buy as many organic website visits as your budget can cover or your site can handle and get started. Google and other search engines will notice the traffic going to your website and deem it valuable, thereby ranking it high on SERPs. 

CTR Manipulation

Buying organic traffic will boost your click-through rate. The IP is refreshed on each visit to make it look like it is a different user every time and to prevent it from being detected as a bolt. Google and other search engines will notice this improvement and rank it high in their search results. 

Avoiding Fake Google Search Traffic

There are good bots and there are bad bots, which means that good bot traffic and bad bot traffic exist. 

Several bots on the internet are bad and thus put your website in violation. With their fake bot traffic, these bad bots will slow down your website when they visit, open a web page and leave almost immediately without generating any useful traffic. What’s more, they tank your search engine ranking and push your website further down SERPs. Beware of fake bot services as they can put your website in jeopardy. 

These sorts of bad bots are dangerous because they act like spam software, roaming the internet and looking for websites to crash. Instead of using them, you should, instead, take proactive steps to protect your website from them. Learn all about how you can go about it here.  


We have come to the conclusion of this comprehensive guide. If you are reading this, it means you now have an idea of how you can improve organic search traffic on your website, drive traffic, and rank on top of Google’s SERPs. Have fun implementing these points and watching your website go up in ranking.

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