If you’ve run a business on the internet long enough, you probably understand why it is important to buy organic traffic for your website in today’s market.
The internet is a constantly evolving phenomenon, especially as it applies to the marketing space. Every day, old marketing strategies get redundant making way for new, more efficient ones. So it is critical to constantly analyze your strategies and keep up with developments if you must stand out in your market and stay ahead of your competition. One such marketing strategy is ranking your website by driving organic traffic.
How is organic traffic vital to your marketing strategy? How does it even work?
In this article, we will answer these questions and more. We will explain what organic traffic is, why many businesses prefer to buy organic traffic, and how it can add value to your business.
But first, we have some points to get you started.
- 53% of all website traffic is organic, and only an estimated 10% of all website traffic is paid traffic.
- Businesses around the world continue to buy organic traffic because it improves their websites’ ranking in the search engine results pages (SERPs).
- Organic traffic is your best bet if you want to see quick results and are looking for a fast way to increase your google search traffic and hence boost the ranking of your websites.
Some terms to know before you buy organic traffic
Next, let’s understand some basic concepts before going further in this article.
Organic traffic or organic search traffic
Organic search traffic describes the number of visitors you get on your website when a user enters a query into the Google Search engine and clicks on your website from the search engine results pages (SERPs). When you buy Organic Traffic, it then can either be automated programs acting as visitors or real human visitors.
Search Engine Optimization (SEO)
Search Engine Optimization is the process of optimizing your website to ensure that it shows up on top of the search engine results whenever related searches are performed by users. Currently, SEO is the best way to attract potential customers to your brand and increase your website’s popularity.
Pay Per Click (PPC) advertising
Pay Per Click ( PPC) is an internet marketing strategy where you, as an advertiser, pay a preset fee each time a user clicks on your ads. The advertisements that pop up on top of the search engine result pages whenever you search for a word or phrase are examples of PPC. The most common ones are Google Adwords and Bing Ads.
Return on investment (ROI)
Return on Investment or ROI means the profit or loss you accrue from an investment. A high ROI means the profit of the investment is great and vice versa. It is a performance metric used to determine the profitability of a marketing strategy, which makes it a crucial part of any digital marketing campaign.
What is the difference between organic traffic and paid traffic?
Website owners and marketing experts generally carry out detailed analyses to evaluate their website’s performance. Often, they compare the ROI of organic traffic and paid traffic to decide when to pay for traffic and when to optimize.
Organic traffic is the type of website traffic that your website receives as a result of search engine optimization techniques.
The way it works is simple:
Create SEO, user-friendly content that will rank high on SERPs so that users will easily find your website when they perform any search related to your website’s keyword.
Paid traffic is the type that counts each time a user clicks on your PPC ad when it appears on the top of the Organic Search results of SERP for a specific keyword.
Although the end goals of both organic and paid traffic are ultimately the same, their methods vary significantly.
Why is organic traffic important?
As a rule, Google ranks websites that receive more visitors on top of the SERPs. Buying organic traffic is one way of increasing your website ranking. The more your website ranks in the top search result on Google, the more it can attract prospective customers. Most of them might not buy at first, but they will know about the business and will be likely to return when they require your services.
Furthermore, organic traffic is a way to improve your website’s performance since more unique visitors come to your website. What’s more, you can tweak it in such a way that you get huge organic traffic from the locations of your choice, increase your chances of converting leads for your business, and experience rapid growth.
Lastly, organic traffic can enhance your website's domain authority and brand awareness, which ultimately translates to better SERP rankings.
How does an organic traffic generator work?
When you buy organic traffic, the tool that does the work is known as an organic traffic generator.
Here’s how it works:
Bots are software or programs that perform basic, repetitive tasks over the internet that would otherwise be either time-wasting or impossible for humans. An organic traffic generator, on the other hand, is essentially an internet bot or web bot specifically designed to generate visits to your website. It’s done in such a way that each visitor has a unique IP address, which improves the organic traffic to your website.
With a traffic bot generator, you can select massive numbers of website traffic across targeted locations, time zones, mobile devices, and personal computers. You can automatically drive anywhere from a few thousand to millions of traffic to your website depending on your strategy,
Why businesses buy organic traffic
The success of any online business is hinged on the number of visitors that land on their website. Hence, the result of your search engine optimization, social media marketing, and all other marketing strategies is to generate website enough organic traffic for your website and increase your lead conversion rate.
The following are some reasons why a business might want to buy organic traffic:
- It opens up impressive prospects for their business.
- It means high-quality traffic that you can control and adjust to your preference.
- It supports your SEO efforts and adds value to the marketing strategy.
- It positions your website to rank high on Google SERPs.
It’s clear, if you buy organic traffic for your website in addition to other marketing strategies, it will rank higher faster than with just marketing strategies. Note, however, that as you drive organic traffic to your website, you must also have valuable and relevant content. Your approach, in short, should be all-encompassing.